The Impact of AI and ChatGPT on Marketing

The Impact of AI and ChatGPT on Marketing

This is the giraffes don’t eat steak podcast, a show that brings you marketing stories, tips, hints, and much more. For those who want to succeed in business or marketers who just want to learn.

Good morning Erica, how’s it going?

Good morning Alex, all good here. Are you?

Yeah, very well. Nice and cloudy day for me today. So, what’s today’s topic?

Well, over the weekend I watched all six Terminator movies and it made me think a lot about the use of AI in marketing. Could this mean the end of the world?

Alex, it’s a very topical subject. It really depends on your mindset around AI and chatGPT. It’s like when the wheel was invented, some people were worried about losing their jobs, but others embraced it and started their own businesses. It’s similar with AI. People should embrace it and use it within their job to improve productivity.

I agree, but there are also concerns about losing authenticity and creativity. ChatGPT can be helpful for certain tasks, but it’s important to use it with caution and not rely on it completely. It’s like asking ChatGPT to write your terms and conditions for your website. It may give you the basics, but when it comes to legal matters, it’s better to have an expert review it.

That’s true. ChatGPT has its limitations, and it’s important to have a sense check on the information it provides. It’s also crucial to maintain your own tone of voice and not let ChatGPT dictate it. We don’t want all our language to start looking the same.

Exactly. We need to be cautious and not lose our authenticity. Startups, in particular, should be careful not to rely too heavily on AI tools like ChatGPT, as it can affect their uniqueness and brand identity. It’s important to find the right balance and utilize AI tools effectively.

We also discussed the potential risks of using AI in education, where students may use ChatGPT to complete their homework. It’s a short-term solution that doesn’t help them in the long run. We need to find ways to validate work and ensure its originality.

In conclusion, AI and ChatGPT have their benefits in marketing, such as improving productivity and generating ideas. However, it’s crucial to maintain authenticity, creativity, and human oversight. We should embrace AI as a tool, but not let it replace our own unique voice and expertise.

Thank you for joining us on this episode of Giraffes Don’t Eat Steak. We hope you found value in our discussion. Stay tuned for more marketing insights and inspiration in the future.

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